PROJECT:

Skills used:

• graphic design

• pagination

• copy writing

• photo editing

• product styling

The brief:

To create an E- catalogue for this outdoor events company showcasing their range of accessories for hire.

The outcome:

An e-catalogue for download and email.

The look and feel needed to sit within the brand look so I utilised existing brand graphics along with photography from clients’ events to capture the warmth and cosy feel of their events.

Copy writing needed a warm and friendly tone to align with Totally Tipi’s core brand values of being friendly experts creating events “Where Happy Happens”.

Working closely with the photographer, I commissioned and styled a shoot to showcase some complimentary products for hire such as blankets, furniture and seating.

My thoughts:

“Having a set of fun, playful character art was a brilliant place to start within the company branding along with their friendly and relaxed tone of voice. Existing client photography was good for showcasing atmosphere in the tent structures themselves but there were gaps in imagery to really spotlight the accessories. It was great to style the shots with the brochure design in mind meaning the end result really showed off the collection of blankets, decor items, fairy lights and dance floors to its full potential.”