What I do…
I care.
The designer in me has always loved to observe and take notice of details others can overlook. I have a real desire to improve when designing, creating or refreshing.
I’m efficient.
I’m a ‘doer’; a natural volunteer and always eager to do more- but I won’t skimp on quality. Being surrounded by a team of other hard working people is what I love but I’m also set up to work remotely in my own space in South Yorkshire.
I listen.
Whether it’s a licensed product timed with a movie release or a piece of social content to promote an event, I understand the importance of your brand values and how they should speak through a design.
My story so far…
Throughout the past two decades I’ve designed garments, prints, packaging and products for some well known brands including Disney, M&S, Marvel, Hasbro & Mattel. After 10 years designing and sourcing fancy dress, armed with my creative grounding and a burning desire for a change of path I launched a business, working creatively with some brilliantly inspiring small businesses; some of whom I’ve worked with ever since on design, branding and social campaigns.
Whether I'm designing garments and toys for the high-street, working with manufacturers or creating presentations and online content, my focus is always underpinned by an extremely commercial eye; in other words I can design to the specific needs of a product, client or consumer. And it’s worth mentioning I have a passion for the small details!
Whilst this website showcases my design portfolio, you can see my detailed skills and career path on my Linkedin profile.
“Working with Laura is a pleasure, she has an enormous amount of expertise and creativity to bring to any design project.”
Innovation:
A huge interest in innovation and creativity. Most recently working with AI to improve design and speed up workflow.
Project & Product Management:
With big ability to use initiative and having honed a professional manner I love the opportunity to work with clients and see a project or product come together from scratch.
Illustration:
concept / presentation / print / pattern /
detailed product specification / character art / motif / garment
Graphic Design:
packaging / print / motif / visual identity /
pagination / licensed graphics
Content Styling:
social media / branded graphics / marketing material / advertising